Essay on My Family My Grandmother - 581 Words

People tend to disregard the elderly. We think of them as frail, just shadows of their former selves. Some think of them as only caring about themselves, and the weather. We judge the elderly, but we need to learn to listen to them. I began to understand this fact when my grandmother became ill. In the last years of my grandmothers life, she was bedridden. I was worried about her and began treating her like a fragile piece of china. When people saw her, they assumed she was a weak, hard-of-hearing woman so they would yell questions at her and speak to her as if she were a child. After observing my grandmothers responses, I realized that her spirit was stronger than ever. Her strength was spiritual and mental, not physical. The†¦show more content†¦We sent her a postcard from the Smithsonian with Lindberghs picture, which brought back her memories and stories of this famous man that she then shared with us. My grandmother also had an encounter with evangelist Oral Roberts. She could really get worked up about him, and let me say, it wasnt pretty. My grandfather had worked in Wales for years, but my grandparents were forced to leave before World War II. My grandmother left on the ship with only the clothes on her back. She could tell the frightening story of crossing the Atlantic as though it had happened yesterday. She didnt choose to share her pain and suffering in this life, she just chose to share her life. When Im older, I want to think about life, not my physical state. My grandmother inspired me to keep up with world events and whats going on around me instead of focusing on myself. I want to be a lifelong learner with something of interest to talk about. My grandmothers life taught me that. It is a mistake to judge the elderly because of their physical appearance. Their vision may be bad, but they have seen sights we never will. Maybe they cant walk, but they have taken paths we never can. They may need hearing aids, but they have heard the sounds of their generation. It is their history. I have learned to respect and embrace older people. My grandmothers stories haveShow MoreRelatedMy Family : My Grandmother859 Words   |  4 PagesMy grandmother and her siblings lived near a grocery store with old fashion wooden floor as well as freshly picked fruits and vegetables from the farm. My grandmother stated the rent prices was different compare to her days and her oldest sister had to pay only $6.50 for rent. My grandmother said back in her time a nickel was worth a whole lot and If you had a dime you were considered to have a lot of money. To return to the subject, after losing their mother, another tragedy strikes seven yearsRead MoreMy Family : My Grandmother850 Words   |  4 Pagesspecial person in my life is, my grandmother. Back home in India I have a joint family. My family stays in different floors of the same building. She is what you could call â€Å"the Queen Bee† of our family. I learn a lot of life lessons that define me as a person from her. When I was still in my childhood years, I was not interested in studies and my grades were going down. My father was unhappy with my falling grades. When I was ten years old he decided to send me to assist my grandmother daily at ourRead MoreMy Family Legacy Of My Grandmother1325 Words   |  6 Pageswhat you do, and liking how you do it† (Maya Angelou). My grandmother, a sixty-year-old woman, with a mind-set of a thirty-year old, is one of the most intelligent, outgoing people I’ve ever met. Her ability to make everyone around her feel special amazes me because everyone loves her and so do I. My grandmother defines our family legacy as â€Å"One of a tradition and hard work. Overcoming obstacles that are faced in everyday life.† â€Å"Within a family that has values, honesty, integrity, a strong work ethicRead MoreMy Great Grandmother : My Family, Religion, And Work1310 Words   |  6 PagesAccording to my great grandmother Betty Winters who is a very special asset to the Murphy family, the nationalities my ancestors identifies with is Black and Indian. My great great grandmother was Black and my grandfather identified as Indian. My ancestors were originally from South Carolina and North Carolina and they migrated to Washington DC for better opportunities. My great grandmother expressed that she cleaned the white house for many of years and her mother was a cab driver in WashingtonRead MoreMy Grandmother s Home And Family Life884 Words   |  4 Pages My grandmother’s home and family life is one that she is very proud of as she was raised in a loving home and continued that nurturing motherhood role as she had a family of her own. Violet met her husband Harold through friends in their surrounding area, and dated only him until the time they got married. Without social media and the easy access to vehicles and transportation, majority of the people who married in her generation already met their spouses at a young age due to pr oximity and schoolRead MoreThe Importance of Family: Remembering my Great Grandmother Essay643 Words   |  3 PagesA family is defined as, â€Å"A fundamental social group in society typically consisting of one or two parents and their children†, also â€Å"A group of persons sharing common ancestry† (Answer) I define family as a person you care for deeply. Family is people that will be there for you when times are rough. They are there through thick and thin. Although many trials and tribulations occurred in my family, I would have to say the day of my great grandmother’s funeral was a sad event that made me realize thatRead MoreBeginning: Let me first explain the Grell family. My Grandfather David Grell and Grandmother Linda600 Words   |  3 PagesGrell family. My Grandfather David Grell and Grandmother Linda Grell currently live in Prior Lake, Minnesota. Grandpa owns a construction business, while grandma is a high school secretary. My mother, Laura Todd , the first of three daughters, lives in Sioux Rapids Iowa with my Father Kerby, and works at Buena Vista University. My Aunt, Angie Mendrzychowski, the middle child, married to my Uncle Steve, and is currently living in Shakopee, Minnesota. My Aunt, Jackie Antonie, recently married my UncleRead MoreGrandmothers Love988 Words   |  4 PagesLove Many grandmothers are important people because many times they give love to their family. Their love can make their family comfortable, make life easier, and unite family members. Patricia Hampl, â€Å"Grandmother’s Sunday Dinner,† describes how her grandmother ruled over her family with her authoritative personality. And also, Hampl’s grandmother made her family members united with her professional cooking skills. Similar to Hampl’s grandmother, my grandmother rules over my family. My grandmother’sRead MoreGenogram: Family and Grandmother Essay1357 Words   |  6 PagesFamily Genogram Project Liberty University Family Genogram Project The purpose of a student construing a genogram is to help a student gain an understanding of his/her family background. By gaining knowledge of one family it can help the student assist other understand how to help their clients. However, genograms backbone is a graphic depiction of how different family member are biologically, legally, and emotionally related to one another from one generation to the next (McGoldrickRead MoreCovert Conflict And Passive Aggression Essay1337 Words   |  6 Pageswhile simultaneously denying you have any anger at all. My Midwestern family seems to be the poster children for covert conflict and passive aggression, especially my great-grandmother. In an example I will be analyzing further between my mother and my great-grandmother, my great-grandmother is passive aggressive to my mother after my mother accidentally breaks one of my great-grandmother’s decorative plates. To preface, my great-grandmother is 92 years old, lives alone, and has had plenty of time

Film and Tv Essay Free Essays

string(59) " want to live on the wild side makes him a meth drug lord\." Film and TV Essay (U31, U33) Unit 31 â€Å"Film editing is now something almost everyone can do at a simple level and enjoy it, but to take it to a higher level require teh dedication and persistence that any art form does. † Walter Murch[1] The History Of Editing (L. O. We will write a custom essay sample on Film and Tv Essay or any similar topic only for you Order Now 1. 1. , L. O. 1. 2. ) Editing in early cinema was very basic and linear yet despite this it must have been one of the most exciting times in the film industry. Filmmakers had all the creative freedom at their finger tips as no one had created any rules or knew how to shoot a movie. The pioneers of film are the Lumiere brothers who were the first people to ever record moving images from a camera in 1895. The simplicity of their first movie was incredible with a camera set outside a factory and workers streaming out of the front door. It was in black and white, had no sound and had no cuts and yet thousands of people flooded to the cinema to see these images. However from this one simple film came every single motion picture and television show so their innovation should never be forgotten. In the years to follow came the birth of the first genres with â€Å"A Trip To The Moon†, the first Sc-Fi shot in 1902 and directed by Georges Melies. It was based on H. G. Wells â€Å"The First Men In The Moon† . It was followed in 1903 by Edwin S. Porter’s â€Å"The Great Train Robbery† , the first Western. Even in this short time period cinema had evolved significantly to include cuts, animation, visual effects and even colour in certain frames although this had to be achieved by manually painting on to the actual film strip. At this stage film was becoming rapidly more popular with the general public and by the 1930’s Hollywood started creating some of the first â€Å"Classic Hollywood† motion pictures we know today, such as Howard Hawks’ 1932 â€Å"Scarface†. The introduction of Hollywood cinema dramatically increased the size that a film production could be and with increased investment it meant more actors, bigger production teams and more distribution to the rest of the world. If you look back at the timeline of cinema from 1895-present (2013) and find the halfway point you could argue that cinema had reached its peak in the form of Alfred Hitchcock. Alfred Hitchcock is arguably the most famous and influential directors of all time. His masterpiece, the 1960 â€Å"Psycho†, created the first movie that used editing to truly terrify people, using long tracking shots with ominous music to draw the audience into the scene before using quick cuts at the peak of suspense to send movie goers running out of the cinema in terror. After this came the post modernist era. This saw directors such as Quentin Tarantino, Ridley Scott and Martin Scorsese break onto to the scene. However another leviathan of cinema emerged in this period in the form of Steven Spielberg. The advances in technology meant that cinema was becoming more digital so CGI started to play a big factor in all mainstream Hollywood editing and Spielberg utilized this in his films such as â€Å"Jurassic Park† (1993) â€Å"Saving Private Ryan† (1998) and â€Å"Indiana Jones Temple Of Doom† (1984) with millions of dollars spent in post production effects. Finally we have everything in the present day. Editing in modern cinema is playing a bigger and bigger factor in films with many of todays blockbusters seeing quick cuts with multiple cameras and a larger amount of footage being shot in-front of a green screen. The Development Of Genre Specific Editing (L. O. 1. 2. , L. O. 1. 3. ) Why is it every genre has a different feel to it? How can you tell that you are watching a western and not a comedy? The main answer is editing. Editing is the most crucial factor in deciding the pace of the film. Different techniques and styles are used in the editing of each individual genre. This is because each genre brings with it different audiences who want different forms of entertainment. For example people who enjoy Romantic Comedies tend to be teenagers want to be filled with a sense of happiness and probably just want a film that is not too intense and is easy to follow yet thoroughly enjoyable. So with this knowledge it is not surprising that Romantic Comedies are famous for young glamorous actors, having a soundtrack with current music fresh from the charts, shooting in non treating locations and having basic cuts that are neither too long or too short. It is interesting to compare this to a Thriller. Thrillers tend to attract males from 15 years and over. People who watch Thrillers want to be entertained by a hero protagonist fighting against some sort of evil enemy in exotic countries with lots of violence and action. So editors of thrillers will know to include quick cuts using multiple cameras, using an exciting, usually orchestral, soundtrack and putting in multiple sound and visual effects of explosions and car chases. Having an editor with a very clear grasp of how to change their style of editing depending upon the genre of the film is vital in any production crew. Unit 33 â€Å"The essence of cinema is editing. It’s the combination of what can be extraordinary images of people during emotional moments’ or images in a general sense, put together in a kind of alchemy† Francis Ford Coppola[2] TV Production Editing (L. O. 1. 1. , L. O. 1. 2. ) Breaking Bad †This is the first day of the rest of your life, but what kind of life will it be, huh? Will it be a life of fear, of â€Å"Oh, no no no I can’t do this†? Of never once believing in yourself? † Walter White[3] Walter White is a ordinary High School Chemistry teacher that has been diagnosed with lung cancer and wants something to leave for his family. This and the want to live on the wild side makes him a meth drug lord. You read "Film and Tv Essay" in category "Essay examples" †Breaking bad has been hailed by critics as one of the best TV series’ ever created. â€Å"Breaking Bad† increases that cognitive dissonance, turning some viewers into not merely fans but enablers. † Emily Nussbaum[4]. Breaking Bad blurs the lines between what you feel is just and good and breaks the conventions of a TV show based round a family where it it is clear to see that no one is perfect and everyone has individual flaws that create their character. This is a very deliberate decision that Executive Producer and creator Vince Gilligan made. Watching Breaking Bad you rarely feel that you are looking at famous Hollywood actors but instead real people that have found themselves in terrible situations. This is something that also comes off often in the editing as during scenes of character development or scenes with deep emotions there is no score playing in the background no real sound coming from anywhere apart from the space that the character is occupying with very few cuts with little camera movement so the audience can capture the real emotion of the situation. This ‘lack’ of editing can be more effective than having many different camera angles. This editing technique fits well into the Crime Drama genre well as it does not distract from the plot which is often complicated which means the audience has a much better chance of following the and therefore enjoying the storyline more. However throughout the episodes we also see evidence of very creative and artist editing and camera work. this is most effective in the montage sequences were meth is being cooked. This way the audience gets a brief glimpse into how complex the method is and get a good feel of the time it takes to make the meth without having to sit through each individual stage and watch the whole process. There is no doubt in my mind that Breaking Bad will go down in history as one of the greatest TV Programs of all time. The absence of obvious editing makes it feel like you are actually in the scenes with the characters living their emotions. Vince Gilligan’s style of storytelling fits perfectly with the way he has chosen to edit this production. He has brought a new feel to the Crime Drama. One that makes you feel that even the most ordinary person can become extraordinary if they believe in what they have and they have a plan to back it up. The Wire â€Å"A life, Jimmy, you know what that is? It’s the s**t that happens while you’re waiting for moments that never come. † Freamon[5] The plot and storyline of The Wire is so clever and captivating that you can actually do a degree in it. Many who claim to be The Wire fans will argue that there has never been nor ever will be a better TV program made. And with the captivating storyline, emotionally complex yet lovable characters it is hard to argue otherwise. Like Breaking Bad, The Wire is a Crime Drama so similarly there is a lot of intricate dialogue which focuses heavily on character development and plot development. However unlike Vince Gilligan David Simon has decided to edit his clips more heavily. There are scenes that defiantly have few cut so the audience can understand the emotions that are occurring in the scene. How it differs from Breaking Bad by also looking closely at the complex relationships that many of the characters have whether they be in the work place, in the pub or at home. To edit these scenes David Simon decided to cut between over the shoulder MCU’s. I feel this was a better way to edit these clips then just long uncut shots as it gives the feel that the people in the scene are interacting with each other more. Also it fits well with some of the witty comebacks that have been written into the script as people retort to any allegations being made against them. As the series progresses we see how relationships are made and broken down by the pressure that the characters find themselves in. it is interesting to see how the strength of the relationship that the characters have with each other on screen effects the editing. For example if a characters relationship is good we see less cuts between cameras. This helps the audience feel the comfort the two have with each other and how it is a very unthreatening scene. If the two characters on screen have a poor or hostile relationship you will notice that more cuts are brought in to show the anger or disgust on each characters face. However having quick cuts between cameras does not always mean that the relationship that the two characters have is poor, it can be quite the opposite as quick cuts accompanied with quirky or cheery music in the background can show that the characters are having a good time. As far as the sound in The Wire goes its again pretty minimal with not too many special sound effects and no unnecessary score. What it does do how ever is use a very clever diversity of Jazz and Rock songs throughout the entirety of each episode. David Simon chose very specific songs to try and create the feel that you were in the Baltimore area. Giving a very realistic and authentic feel to the footage you were seeing. This technique really puts the audience in the scene as they can relate the music playing to what is happening in the scene. The Wires success lies in showing how the relationships between people and institutions develop and David Simon has done a fantastic job of showing that through his editing. Film Production Editing (L. O. . 1. , L. O. 1. 2. ) Reservoir Dogs †I don’t wanna kill anybody. But if I gotta get out that door, and you’re standing in my way, one way or the other, you’re gettin’ outta my way. † Mr. White[6] In my mind Reservoir Dogs is Tarantino’s masterpiece. It is one of my all time favorite films and a large part of its popularity is the control of its pace. Reservoir Dogs was edited by Sally Menke who was famous for working along side Quentin Tarantino to create some of his great motion pictures including Inglorious Bastards and Pulp Fiction. When you compare these three films together it is obvious they have the same editor. We see the same long uncut tracking and panning shots in all three of these films. As far as genre specific-editing, Sally Menke has tried to use editing techniques to utilize the great and enjoyable aspects of a gangster film. For example to draw the audiences attention to the intricate dialogue and complex plot we see long uncut shots so we don’t get distracted by too many different camera angles. This is a technique used across may genres but perhaps used most effectively in the gangster genre as the long uncut shots gives the audience time to read the expressions seen across the faces of all the characters as their story unfolds. Reservoir Dogs like many other gangsters have very long and wordy scripts. This means that the main audio focus will be on the dialogue between characters as the audience explores the mind set of these gangsters. However an editing technique that we find in all of Tarintino’s movies is associating characters to songs and how it makes the audience think more deeply about what they think these criminals often showing a more human side to them that people can relate to. This is most evident in the torture scene between Mr. Blonde and the police officer when just before we see Mr. Blonde about to mutilate and then set fire to the police officer he puts on the radio and starts to dance. I think Reservoir Dogs is such a great film as unlike many films today Tarintino understands that over editing takes away from the enjoyment of the cinema experience. I feel that directors over edit because they don’t trust the look and substance of the material they already have so they feel the need to add cheap effects and try to came up with as many cuts between artistic shots as possible. However it may be this reason that so many gangsters have been edited successfully as the characters, emotion and narrative is usually so interesting that it could captivate an audience even if there was no visuals whatsoever. Alien â€Å"Final report of the commercial starship Nostromo, third officer reporting. The other members of the crew, Kane, Lambert, Parker, Brett, Ash and Captain Dallas, are dead. Cargo and ship destroyed. I should reach the frontier in about six weeks. With a little luck, the network will pick me up. This is Ripley, last survivor of the Nostromo, signing off. † Ripley[7] Like Quentin Tarantino, Ridley Scott used the same editor (Terry Rawlings) in his early career and it was with the assistance of Terry Rawlings that he was able to create some of his great masterpieces such as Bladerunner, Legend and arguably most famously Alien. Looking at Terry’s career we can see that he a real specialist in editing tense movies full of suspense. It is probably because of this that Ridley Scott chose him to be editor of Alien. Alien’s success must be put down partly to how masterfully it was edited, keeping the audience on the edge of their seats and making sure their hearts never left their mouths. It was a challenge to edit Alien as due to the lack of Effective CGI at the time it had to be shot using real props and costumes. However this meant that showing too much of the Alien for an extended length of time would reveal to the audience how fake the costume looked. For suspense and tension to reach their peak only brief glimpses of the Alien could be seen at any one time. This is a very deliberate editing technique as if the audience can not see the creature they have no idea how gruesome or horrifying it really could be mean their imaginations will run wild and they will create their own monster in their mind which is a much more terrifying thought than simply it being shown within the first 20 minutes of the film. Another Element which is interesting to note in Alien is the use of sound and music to create the suspense that you feel the whole way through the movie. One of the most important things you can remember when editing a movie is that its not always how much sound you use but when you chose to use it. Alien is a prime example of this as Ridley deliberately just had the diagetic sound that you saw through the camera in the background instead of adding a score and multiple sound effects. This isa very clever editing technique as he recognized that humans are most uncomorftanble when they are bathed in silence. This lack of sound means that the audience tension reaches a peak just before the Alien appears when the human fear of loud noises kicks in. Upon the reveal of the Alien there would be a sudden burst of sound and music. We hear the screech from the Alien the screams for the crew and a large orchestra starting to play in the background. The combination of these two things is one of the most used editing techniques in the horror genre. It is used to disorientate the audience to make the feel as vulnerable as possible to create maximum terror. Alien is the perfect template of how to edit a Sc-Fi Horror. The combination of the visual and audio techniques combine to make one of the most watched horrors of all time. Conclusion In investigating I have discovered how editing has played such a vital role in the creation of some of the greatest TV and Film Productions ever made. Being an editor may not be the most glamorous job in Hollywood but after writing this essay I now understand that it is one of the most important. ———————– [1] Walter Murch – 1983 [2] Francis Ford Coppola – 1983 [3] A No-Rough-Stuff Type Deal Season 1 Episode 7 [4] Emily Nussbaum – The New Yorker August 27th 2012 [5] The Wire Season 1 Episode 8 [6] Reservoir Dogs 1992 [7] Alien 1979 How to cite Film and Tv Essay, Essays

Strategic Management of Vodafone Group †MyAssignmenthelp.com

Question: Discuss about the Strategic Management of Vodafone Group. Answer: Introduction Vodafone Group is a mobile telecommunication company. The company is present in Europe, Africa and also in the United States. The company started the operations in 1984, and now it is known as one of the world's leading mobile telecommunication company. Vodafone is the market leader by taking into considering the current operations. The company offers effective services so that the company can easily survive in the competitive environment. Vodafone is usually selling the product and services on prices and promotion. The market trends are followed by the company, so that the profitability can be enhanced easily. Vodafone is one of the major global providers of telecommunication services. The company has a strong presence in the Germany, Spain, and Italy. The global reach of the company is in more than 38 countries. The company offers various ranges of mobile services like voice, data and roaming services to the customers and business enterprises. Vodafone has a strong network infrastr ucture that consists of 2G and 3G networks. The activities are conducted over GSM and GPRS network standards. The networks enable the group to offer high-speed data services. Vodafone Group is one of the British multinational telecommunications company headquartered in London. The Vodafone owns and operates in 21 countries and has partner networks in over 40 countries. The company consists of 92,812 employees worldwide. The mission of the company is that "The Company will be the leader of the communication and it is connecting world". Five forces analysis of Vodafone Porter five forces analysis is a framework to evaluate the level of competition within an industry and business strategy development is also taken into consideration. The porter five forces analysis consist of: Bargaining power of consumers High Bargaining power of suppliers medium Threat of substitutes high and medium Threat of entrants- low Industry rivalry- high Bargaining power of consumers Buyers often demand more and also they want the offers that can be easily available at the minimum cost. This gives direct pressure on the company profitability in the long term. If the customer base is smaller and more powerful, then Vodafone can easily attain higher bargaining power of the customers and also the discounts and offers are given more (Mittal, Han, Lee, Im and Sridhar, 2017). The buyer in the Telecommunication industry is strong. The powerful buyers can easily minimize the cost leader prices. This helps the Vodafone Company to attain profit at above-average returns as compared to its closest competitors. The buyer power gives direct impact on reducing the cost of prices in the industry by taking into consideration the competitors. If the company keeps reasonable profits, then it can be easy to attain profitability (Diaz, Perea and Gutierrez, Vodafone Group Plc, 2015). So, Vodafone will keep reasonable profits as compared to the competitors. The bargaining of the consumers can be handled in many ways like: The Company can easily build a large base of the customers so that many opportunities can be given to the firm. By increasing the innovative product, the company can easily often seek discounts, so that the company can easily come up with varieties of the products and services. New products and services will minimize the defection of the existing customers of the Vodafone (Abd-El-Salam, Shawky and El-Nahas, 2013). Bargaining power of suppliers Suppliers of the telecommunication industry are strong. Vodafone is one of the cost leaders in the market that operates with the competitors within the margins. It helps to absorb the price enhancement from the suppliers and also from the competitors. By having the large share in the market the company can easily hold the cost of the suppliers. It is very easy for the company to attain the profitability and also to compete in the competitive environment in an effective manner. If the competitors are making profits, then also the company has the capability to attain average profits (Kang and Park, 2014).There are many companies in the telecommunication sector that take into consideration, various suppliers. Suppliers can give impact on reducing the margins of the company and can easily earn profits in the market. The suppliers who are powerful take into consideration negotiating power to extract the high prices from the firm in the telecommunication field (Bavasso and Long, 2015). The impact of the high supplier bargaining power is that it reduces the overall profitability of the wireless communications. Due to the high market share of the company, it can be easy to absorb price increments from the suppliers. Vodafone can easily maintain low prices from its suppliers and also can make effective profits. The company should give focus on creating supply chain with multiple suppliers. The Focus should be given to product design and the materials so that the prices can be enhanced in a proper manner (Fox, Wong and Pudney, Vodafone Group Plc, 2016). Threat of Substitutes When a product and services meet the similar needs of the customer, then the profitability of the company suffers. Vodafone faces a high threat of product substitutes. As there are many companies in the telecommunication sector. The landlines users are reducing day by day. The trend of video conferencing is increasing day by day. The customers are given focus on yahoo messenger and also on Skype. There are many few companies offering 3g card and DSL services, the customers get attracted towards the services where the price is less. There are many companies that offer effective services at fewer prices. Due to the high purchasing power of buyer and effective economies of scale, the company does not pass down the cost attributes for substitution of the products. The company should give focus on being service oriented rather than just product oriented. It is important to make proper understanding about the need of the customer rather than what the customer is buying. Vodafone can easily increase the switching cost for the customers (Albers, 2017). Threats of new entrants New entrants in the wireless communication bring innovation and also many changes to conduct the activities. Innovation strategy gives pressure on the company by introducing low pricing strategy and also by giving new value proposition to the consumers. The company has to manage all these challenges and create barriers so that proper safety can be taken from the competition. To enter into this industry huge license fees is incurred, so it is not possible for everyone to invest in this sector. High initial capital is required to start the business (Zablah, Carlson, Donavan, Maxham and Brown, 2016). Vodafone has to face many complex regulatory issues and also due to the change of technology, it is not possible for the different companies to enter in this sector. The infrastructure cost is one of the essential factors. The cost of infrastructure is high as compared to other sectors. So Vodafone faces low threats of substitutes. It is not possible for the companies to enter into this sec tor, as the risk is also high. Every business cannot survive in the competitive environment (Agnihotri, Dingus, Hu and Krush, 2016). Industry Rivalry If the rivalry among the existing players in an industry is intense then it can give downfall in the prices and also on the overall profitability of the industry. Vodafone operates in the competitive wireless communication industry. The competition level gives impact on the long-term profitability of the organization. The company has an open market for competition and also it has little discrimination other than cost. Vodafone can easily handle the industry rivalry among the competitors by building a sustainable differentiation and also to compete in a better way. The company can easily collaborate with the competitors to enhance the market size rather than just competing in the small market. The competitors offer innovative products and services to the customers that mean that Vodafone has to offer same to its customers (Labib, El-Salam and Shaheen, 2016). Recommendation It is evaluated that the Vodafone has survived in the competitive environment. The ability to diversify the products and services together has given success to the company. The financial position of the company also contributes to growth due to the innovative strategies that are taken into consideration and also the ability to explore new markets in the different geographical regions. Vodafone has capitalized its opportunities and also eliminated the threats so that the improvements can be made on the weaknesses. The company should adopt effective competitive strategies, so that the company can easily survive in the market. Vodafone must enhance its GPRS subscriber base due to the high demand in the market. The value-added services and also the location-based services should be introduced. The company should diversify its broadband network by introducing voice over internet and should also tap the rural markets. In the telecommunication industry, it is essential that the consumers should get effective services, so that they can easily get attracted towards the company. To compete in the competitive environment it is important to provide good services at low cost, so that the consumers can survive for a long time. Vodafone should remain innovative in the market. It is seen that the more innovative the company is, the more profitability can be attained. References Abd-El-Salam, E.M., Shawky, A.Y. and El-Nahas, T., 2013. The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty: testing the mediating role. Case analysis in an international service company.Journal of Business and Retail Management Research,8(1). Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management,53, pp.172-180. Albers, S., 2017. Competition dynamics of alliance networks.Managing Alliance Portfolios and Networks, p.91. Bavasso, A. and Long, D., 2015. The Application of Competition Law in the Communications and Media Sectors.Journal of European Competition Law Practice,6(5), pp.365-380. Diaz, A.G., Perea, R.M. and Gutierrez, J.L.T., Vodafone Group Plc, 2015.Method and system for the improvement of routing in communications networks providing multimedia services over IMS networks. U.S. Patent 9,036,547. Fox, D.A., Wong, G. and Pudney, C.D., Vodafone Group Plc, 2016.Location based services in communications networks. U.S. Patent 9,319,972. Kang, D. and Park, Y., 2014. based measurement of customer satisfaction in mobile service: Sentiment analysis and VIKOR approach.Expert Systems with Applications,41(4), pp.1041-1050. Labib, A., El-Salam, E.M.A. and Shaheen, A.Y.M., 2016. Measuring the impact of service quality and service personalization on customer satisfaction, trust and loyalty in telecommunication sector: an application on Vodafone Egypt.The Business Management Review,7(2), p.145. Mittal, V., Han, K., Lee, J.Y., Im, B. and Sridhar, S., 2017. Attribute-Level Satisfaction, Overall Customer Satisfaction, and Performance Outcomes in Business-to-Business Firms. Olou, L.P. and Yeboah-Ofori, A., 2014. The Implications of Switching Barriers on Subscriber Retention in Developing Economies. Seo, D., 2017. Digital Business Convergence and Emerging Contested Fields: A Conceptual Framework.Journal of the Association for Information Systems,18(10). Zablah, A.R., Carlson, B.D., Donavan, D.T., Maxham III, J.G. and Brown, T.J., 2016. A cross-lagged test of the association between customer satisfaction and employee job satisfaction in a relational context.Journal of Applied Psychology,101(5), p.743.